Changing the "Voice" of a Blog

As of late-- in part because I have been sick, and largely unable to focus on my regular work-- I have been contemplating what to "do" with my various blogs and web properties... some of which are approaching 20 years of age.

20 years!

That's the equivalent of "the history of the world," in the world of the Internet.

One of my mainstay blogs is about to get an overhaul or makeover-- or at least a ""Change of Voice."

What I mean by that is that the blog was originally built mostly around personal experiences within a specific niche (starting in 2002), but as time progressed I allowed the "personal" aspect to give way to a more scientific, 3rd person approach. Eventually, the blog progressed to a point where I had pretty much written "myself" completely out of the picture.

Whereas that may be good, bad or whatever... fact remains that the blog stopped serving me, and simply became a vehicle for transmitting information,

And something was lost, in the process.

I get the sense that this kind of "progression" happens to more than a few niche writers. We get trapped in a pattern of focusing excessively on "writing properly," and lose sight of why we started writing, in the first place.

Being in the business of writing is never static. We may talk ourselves into believing that we get to "publish, and then we're done" but that's seldom 100% true. And so... I will start the process of evaluating those many venues and taking a hard look at what their intent truly is.

If you're a writer, I'd recommend you do the same...