Thursday, October 15, 2015

A Little Bit Disgusted

In recent weeks, I have been growing increasingly disgusted with the whole writing business.

Seems to me that the time may have come where I-- and many of my fellow online writers who have been using the method for years-- simply need to quit and throw in the towel on the whole idea of being able to make a few dollars from "micropayments" from their writing.

As I watch what goes on-- and read between the proverbial "lines"-- it seems more and more evident that it is getting all but impossible to gain any income from revenue sharing sites and ad revenue.

Web users increasingly use "ad blockers" and "collective publishing" web sites (like HubPages) increasingly get downgraded as "too spammy" by search engines... meaning that their web traffic and search engine traffic is caught in a cycle of decline.

Meanwhile-- if you are a web site owner or blogger who uses something like Adsense, or even the popular Amazon Associates to monetize your web properties-- it seems like the "revenue per page view" is in an eternal downward spiral with no logical end in site.

I recently looked at my own personal site stats from September and observed that with more (and "current") content than ever before, my Amazon commissions had actually declined to less than one dollar for the month for the second month is a row... compared to $15-20 a month, just a couple of years ago. Meanwhile my AdSense revenues had shrunk by almost 50%, while my site visits were up almost 50%, for the same period.

I suppose the good news is that my content attracts readers... I just no longer have a way to be commercially rewarded for that. Reminds me of "old days" as a writer where "compensation" was sometimes offered in the form of "yeah, but it will look good on your resumé!" Nice. Try using that to pay for your groceries, next time you're at Safeway!

The more I look at this, the more it feels like we are returning to some version of the "Free Web" that existed in pre-advertising days.

But something does not compute-- because the web is NOT "free." Billions of dollars have to be spent on servers, content maintenance and infrastructure... and that has to come from somewhere.

Unfortunately, it seems like it increasingly comes from "deceptive practices," in the form of those "other suggested content" listings now so prominent on many web sites. "Content," that is, that actually isn't even "content," but advertising or links to some kind of malware that will eternally insist that you need to defrag your hard drive in order to "improve performance," while serving you a barrage of ads for gambling or porn web sites.

Feels like the web has learned nothing at all.

Also feels like the average writer's avenues for the pursuit of an honestly begotten dollar or two are being closed off. So much for making a few bucks to pay their electric bill...

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